Realizing Your Influence On The Social Media Scene, And Using It Correctly

The big names in Social Media such as Mashable and TechCrunch especially, (due to the recent clusterf*** with AOL & Michael Arrington) have great influence over what sites we visit, what apps we use, and mostly what startups and apps we even know about.

If you ask anyone, they’ll tell you that these sites are mostly/partly responsible for at least half of the well-known startups’ success. Startups will tell you that if it wasn’t for TechCrunch, they would be a failed startup. Brands go crazy to get plugged on these sites. Sending flowers to the TechCrunch HQ? Come on; this is making everyone desperate and it’s sometimes sickening. One mention on Mashable or TechCrunch and millions of people are shooting over to your new startup to check it out.

So you’ve got all of this traffic to your startup. Sure, these Social Media giants are giving you millions of page views, but are they really causing these sites success? Most of the time, yes. The only thing these giants can’t do is make up the users mind about signing up. But, those users wouldn’t be there in the first place. So yes, these sites are mostly responsible.

Enough with the introduction. I’m writing this after a small annoyance I came across today. I threw out a couple ranting Tweets about Mashable and how they need to stop dictating influence where and when they don’t need to. That’s a general statement, but you will see what I mean as you read.

Tons! More after the break. The incident, the solution and how we lost:

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GetGlue’s New iPhone App Is Nice; Their Website, Not So Much..

GetGlue, the “activity-check-in website” similar to but more popular than, Miso—has come out with a new iPhone app. They have polished the interface just a little. Quickly I came to thinking, they need to do the same to their webpage. Their iOS GUI makes their web-app look like it was run over by Web 2.0.

New graphical features include:

  • Polished main page
  • New conversation view with iChat-like bubbles
  • New “checked-in” page with more content; more options
  • Smaller fonts on the check-in history page
  • Within conversation, a pop-up for “Agree-Cool-Funny-Reply”
View more + screenshots after the break:

Netflix Is Sorry; Probably Mad A Stoner Took Their Twitter Name

Click the photo to enlarge and read entire email.

Netflix went crazy late yesterday, and decided to let us all know that despite the splitting of the services, (DVD / Streaming now have separate pricing) they’re going to change their ‘DVD By Mail’ service’s name to “Qwikster” and launch a huge upgrade.. Come to find out, they didn’t quite lock down their Twitter name.

Qwikster” on Twitter, belongs to a pot-head named Jason Castillo. Here’s what he has to say, “Bored as shyt wanna blaze but at the same time I don’t ugh fuck it where’s the bowl at spark me up lls.” You guys did good. Real good Netflix.

Co-Founder & CEO Reed Hastings told me, (and everyone else) “I messed up, I owe you an explanation.”

Read more + PROS & CONS after the break:

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One Simple Feature Cost’ Safari 5 The Browser War

The title is a bit much, but It’s only personal.

Apple’s Safari 5 is lacking some of the most simply implemented features that are the heart of the Firefox and Chrome browsers. Some even features that Safari has had in the past, but for some reason ditched them. The features are simple, but crucial for a workflow environment.

There is actually some irony in the reason I have for posting this. I was complaining on my Twitter account about how I have to ‘Force Quit’ Safari 5 in Lion at least 3-4 times a day. Those ‘2 cents’ on Twitter wasn’t enough for me. (I always turn my 2 cents into 10, hence this blog) It brought out a few other flaws in the app when I began really thinking about it.

I also stated how I wanted to move to Google Chrome, but it’s a pain sometimes to get the bookmarks over while keeping it looking clean. I like to see all of my bookmarks in a small window. I hate that arrow button with a list to the bookmarks that can’t fit. It’s a pet peeve i suppose. It’s no biggy; I switched to Chrome and got it situated.

After switching back to Chrome, I immediately realized that Safari used to be quite like Chrome in a way. Now it is not. Apple actually took away a feature that i used all the time. Allow me to explain.


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The Good, The Bad, and The Ugly, Final Cut Pro X (Updated 9/20)

///Update: A new version was released today, with the updates customers were asking for. I can’t say they addressed everything, but a good handful of functionality. Hopefully most of us are happy with at the very least, an attempt to actually listen to customers.

They’ve released a free trial / free update. Dedicated update page.

I condensed the new features in a block quote.

“Final Cut Pro X 10.0.1 focuses on implementing the top user requested features” “Rich XML import and export. XML interchange gives users access to third-party workflows” “Xsan support, which includes projects and events.” “Roles, which allows you to tag tracks based on the stems you want to export.” “Custom Starting Timecode, GPU-accelerated export, Camera Import SDK and full-screen view in Lion.” via The Loop – TUAW

///End Update

The new Final Cut Pro X. Apple’s new high-end video editing solution. Built for prosumers, by professional video editors. What they didn’t disclose, was that this is actually a mid-end application. It is no longer considered the top of the line video editing application it once was.

There has been a ton of controversy over the newest installment of Apple’s High-End video editing suite, Final Cut Studio. They’ve gone in a somewhat new direction with the new Final Cut Pro X. They skipped Final Cut Pro 8, 9, and jumped right to X.

What this “X” stands for?

In this case, the “X” in Final Cut Pro X translates to being a cross between the high-end Final Cut Pro 7, and Apple’s measly low-end application iMovie, from within the iLife suite. Don’t get me wrong, you can make a good 5 minute montage with iMovie.. But if you’re looking to do something as small as a commercial, or even a tiny web advertisement, you’re out of luck. You’ll need to jump all the way up to Final Cut Pro.

FCPX takes a few interface and usability features from iMovie. The “rollover to scroll through your movie in real-time” feature, as well as its pure simplicity. I won’t get into it, all you need is a screenshot, and you will know everything there is to know about how it relates to iMovie.

Final Cut Pro has never been cheap. Running at the usual $999 for the full version, and $699 for the upgrade, you’re free to assume you bank will be broken. Especially for those who only need an extra feature or two for your iMovie app.

After the break.. We go into those gritty details. You will enjoy.

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An Adventure Through The Windows 8 Dev Preview


VMWare has release a new version of VMWare Fusion. Version 4 is optimized for Mac OS X 10.7 (Lion). It comes with about 90+ new features including the simple ability to run a copy of 10.7 Lion or Lion Server within a Virtual Machine. It also supports 10.6 Snow Leopard and Snow Leopard Server. It’s available for a promo price of $49.99 until the end of the year.

I’m a huge fan of virtualizing Operating Systems, so jumped right at the opportunity for a version optimized specifically for my OS.

Then, i found out that today, Microsoft decided to release a Developer Preview of Windows 8 downloadable for free from their Developer site.

It took me about an hour to download because I’m sure i wasn’t the only one downloading it at the time. Within VMWare Fusion 4 it took about 15 minutes to install. It honestly took longer for Windows 8 to boot up than it did to actually install it in a Virtual Machine.

Right when i jumped into the OS i was blown away. Finally, Microsoft did something right for Windows. A beautiful full screen start menu interface using a “Metro Style” application interface. I took a bunch of screenshots to show everyone, and let them know how beautifully designed almost every part of this OS really is. Here we go after the break.

Screenshots After The Break!

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The Retina Display Is Coming To A Laptop/Desktop Near You

As of right now the only product widely known to have the high-res Retina Display is the iPhone 4. Not for long. Other’s want in on the action. It’s one of the  many features that enabled Apple to release a whole new refresh to the iPhone lineup.

First of all, what is the Retina Display?

The iPhone 4 Retina Display

  • larger than usual angle of view. Above 120 degrees.
  • It approaches the human eye’s view with such a high-resolution capability.
  • The color resolution is much greater than that of a conventional display.
Read MORE after the break: