The big names in Social Media such as Mashable and TechCrunch especially, (due to the recent clusterf*** with AOL & Michael Arrington) have great influence over what sites we visit, what apps we use, and mostly what startups and apps we even know about.
If you ask anyone, they’ll tell you that these sites are mostly/partly responsible for at least half of the well-known startups’ success. Startups will tell you that if it wasn’t for TechCrunch, they would be a failed startup. Brands go crazy to get plugged on these sites. Sending flowers to the TechCrunch HQ? Come on; this is making everyone desperate and it’s sometimes sickening. One mention on Mashable or TechCrunch and millions of people are shooting over to your new startup to check it out.
So you’ve got all of this traffic to your startup. Sure, these Social Media giants are giving you millions of page views, but are they really causing these sites success? Most of the time, yes. The only thing these giants can’t do is make up the users mind about signing up. But, those users wouldn’t be there in the first place. So yes, these sites are mostly responsible.
Enough with the introduction. I’m writing this after a small annoyance I came across today. I threw out a couple ranting Tweets about Mashable and how they need to stop dictating influence where and when they don’t need to. That’s a general statement, but you will see what I mean as you read.
Tons! More after the break. The incident, the solution and how we lost: